When people first hear the name Colorado Valley Communications, they sometimes assume there’s a link to Colorado. But anyone who calls Fayette County home knows the truth — it’s the Colorado River that shaped this region, and it’s the families, farmers, teachers, and businesses along its banks who built the cooperative more than 70 years ago.
Since 1953, CVCTX has grown alongside the communities it serves. Not as a far-off corporation, but as neighbors — deeply rooted in the same Texas soil.
“For more than 70 years, we’ve been more than just a telecom and internet provider — we’re part of this community,” says Kelly Allison, CEO, Colorado Valley Communications. “Our commitment to giving back and investing locally is what makes us different.”
Today, more than 50 CVCTX employees live, work, raise their families, and give back right here in Central Texas — the same place their customers call home. They volunteer at school fundraisers, cheer from the football stands on Friday nights, and show up when neighbors need help. Because for CVCTX, connection has always meant more than a Wi-Fi signal.
A Cooperative Rooted in Community
Much of the CVCTX Board of Directors represent generations of Texas families who have experienced firsthand how reliable communication keeps rural communities alive and thriving. Their leadership isn’t guided by outside investors — it’s inspired by the people who live and work here.
“Our decisions begin and end with what’s best for our communities,” says Karen Gunkel, Director of Regulatory Affairs & Marketing.
From supporting local nonprofits, 4-H chapters, and first responders— to investing in broadband expansion that ensures the next generation can learn, work, and grow right here — CVCTX reinvests back into its own towns, not someone else’s profit reports.
A Message with Meaning
As CVCTX began updating its marketing and website, the team knew this was the perfect moment to celebrate what has always set them apart:
- Local people
- Local values
- Local commitment
That idea became the foundation for the new “Rooted in Texas” campaign — a promise that every customer interaction, every network upgrade, every scholarship, and every handshake is driven by a simple belief: neighbors deserve the best.
More Than a Campaign — It’s Who We Are
Rooted in Texas is a reminder that choosing CVCTX means choosing a provider who:
- Knows the back roads and the back stories
- Answers the phone from right here in Texas
- Stands beside the same bleachers and parade routes you do
- Invests in the economic future of every town we serve
While national competitors chase numbers, CVCTX chases what lasts — connection, community, and Texas pride.
“This campaign reinforces that difference. We remain focused on people, connection, and community. That’s what it means to be Rooted in Texas.”— Kelly Allison
Colorado Valley Communications provides fast, reliable internet. But what makes them exceptional isn’t their technology — it’s their roots.
Strong. Steady. Texas-true.
Because when your provider is your neighbor, you don’t just get service. You get support!
